SEO Tips
The aim of search engines is to provide the best information to those looking for it and this is exactly what you also want to do with this method of targeted internet marketing. To accomplish this goal, you should make available all the content in a site that is amenable to search engines and then provide links that will be used by more and more searchers with time. It is a common perception that SEO is really complicated and daunting, but it is far from the truth. It is based on very simple principles. However, you will find that there is always more to learn about it.
Here are eight drawbacks of web design that can push your site rankings really down:
1) Fancy HTML is not recommended; the pages should have text and basic HTML. The simpler the site, the more search engine friendly it becomes.
2) Use of Flash is also to be avoided as it Flash graphics consume costly resources but do not help SEO at all.
3) Uploading image text created in Photoshop makes the site look attractive but if you want high rankings, the simple H1 tag for headers is more suitable.
4) Hyperlinks with meaningful anchor text are preferable to fancy menus, buttons and drop-down menus for navigation.
5) Do not use a large number of keywords on one page as it will result in weakening the ranking for any particular keyword.
6) If you incorporate keywords everywhere in an attempt to optimize, it will lead to over optimization and even a penalty! Remaining within limits is the best policy for your readers.
7) Do not be tempted to collect links from sites which claim to improve search engine rankings. Stay away from bad linking practices.
The latest fads appear to promise a lot but you must not become a victim to these. You will frequently come to know about many new search engine optimization techniques. They are sure to work only for a short period, if at all they work.
